Marketing Transformation Definition: defines Marketing Transformation as a foundational change encompassing one or more of the following:

  • Re-envisioning what marketing means in the digital age
  • Rethinking the Marketing Operating Model
  • Restructuring the Marketing organization and roles
  • Re-engineering of the core Marketing and Demand generation processes
  • Additions and enhancements to Marketing capabilities
  • And very often the re-platforming of the Marketing systems.


Marketing Capabilities Impacted by the Transformation:

Marketing transformation impacts one or more of the following Marketing business capabilities.

  • Marketing strategy
  • Campaign Management
  • Inbound and Outbound Marketing
  • Content and Collateral Management
  • Lead Generation and Capture
  • Email Marketing
  • Advertising
  • Public Relations
  • Social Marketing and Social Media Management
  • Marketing Analytics


Marketing Transformation Definition and Scope:

Marketing Management transformation encompasses several of the following areas, typically accomplished in concert, and detailed in a Marketing Transformation Roadmap, to leapfrog the Marketing function to the next level.

Marketing Transformation Definition and Scope

  • Marketing Strategy
  • Marketing Operating Model
  • Marketing Capabilities
  • Marketing Structure and Roles
  • Marketing Processes
  • Marketing Self Service
  • Marketing Technology Platforms
  • Marketing Data Management
  • Governance and Controls


Marketing Transformation Process:

An outline of the Marketing Transformation Process:

 Marketing Transformation Process

Alternative Names:

Marketing Management Transformation, Marketing Automation andTransformation, Demand generation transformation,

Additional Information and Links for Marketing Transformation:

Marketing Transformation Process - Marketing Transformation process is an encapsulation of the depth and breadth of effort required to transform Marketing functions to excel ...Read More
Marketing Capabilities Framework - Companies intent on leveraging marketing as a strategic advantage in the digital economy need a cohesive marketing capabilities framework.  The ...Read More
Marketing capabilities, competencies, skills, features, and culture - Transforming marketing for the digital age is difficult enough, but if we are not clear on what marketing capabilities, competencies, ...Read More
Marketing Transformation Strategy - Marketing Transformation Strategy is the vision, approach, and game plan to revolutionize enterprise marketing function by re-envisioning the value drivers, ...Read More
An Overview of Marketing Transformation - Has your organization undergone a marketing transformation? Most CMOs define marketing transformation as assessment and implementation designed to engage all ...Read More
Social Media Marketing and Digital Marketing in a Nutshell - Here are some not so hard and fast rules for social media marketing and digital marketing. Social media marketing always ...Read More

Marketing Transformation Tools and Templates:

  • Marketing Business Requirements

    Marketing Business Requirements

    Marketing Business Requirements, a CIOPages accelerator, is a comprehensive, industry-agnostic, multi-purpose business requirements list. The Marketing Business Requirements list is a starting point for any enterprise Marketing transformation, including detailed business requirements gathering and c...
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    Marketing Software Vendor Evaluation Matrix

    Marketing Software Vendor Evaluation Matrix is a spreadsheet to assess leading marketing software platforms. Marketing software vendors galore – from full-fledged platforms to niche point solutions. Who’s right for you? This Marketing Systems Vendor Evaluation spreadsheet enables yo...
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    Marketing Transformation – Sample business case and roadmap

    The Marketing Transformation – Sample Business Case and Roadmap is a proforma deliverable that can be modified and customized to the specific needs of any company. Marketing Automation and Transformation has become a strategic imperative for many companies.  It is due to the twin drivers – the ...
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    Marketing Transformation Failure Risks

    Marketing Transformation Failure Risks is a list of things to be aware of while embarking on marketing systems implementation. Research has established that most major transformation programs either fail or underperform. A Marketing Systems implementation program is no exception from the failure ri...
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    Marketing Transformation Mini Project Charter Marketing Transformation Mini Project Charter is a sample project charter for a large company Marketing systems implementation. Project teams can customize and modify the deliverable to any company’s specific and unique needs. What do I get? Marketing Transformation Mini Project C...
  • Marketing Transformation Toolkit

    Marketing Transformation Toolkit Enterprise Edition

    Marketing Transformation Toolkit is a comprehensive and in-depth set of deliverables which can be can be used by any enterprise embarking on a marketing transformation, and customize to their unique needs. What do I get in Marketing Transformation Toolkit? Transformation Toolkit compris...