Marketing Transformation Definition
CIOPages.com defines Marketing Transformation as a strategic, structural, and systemic change encompassing the re-envisioning of the marketing operating model, restructuring the marketing organization, re-engineering of the core marketing processes, enabling new marketing capabilities, and very often re-platforming of the marketing software systems.

 

Please go here for a comprehensive guide to Marketing Transformation.

Please review CIOPages.com Marketing Transformation Toolkit.