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CRM in the Cloud

CRM in the cloud is no longer a fad, it is the way things shall be. CRM was one of the first waves of SAAS/Cloud offerings to change the software landscape. Having CRM is a must for companies, in order to track their customers and learn what types of services

CRM Transformation Strategy

A good CRM transformation strategy is worth its weight in gold. That said what makes a CRM transformation strategy good? And what are the components of a good CRM transformation strategy? Let’s dig in so that you can craft a compelling CRM Strategy and make your transformation a big success.

Successful CRM Transformation Program Design

What are the underpinnings of a successful CRM Transformation Program Design? It is all about approaching CRM transformation as a combination of thoughtful CRM Strategy, re-engineered and optimized CRM processes, rearchitected CRM systems, and flawless CRM and Sales operations. Unless one has been living under a rock, the last decade

CRM Transformation Vision Statement

What is CRM Transformation Vision? It is important to have a long-term vision for the CRM transformation. The CRM transformation is complex, costly and cumbersome, yet the rewards of successful completion are many. So having a higher level vision of what CRM means to your enterprise, articulated in a short

CRM Transformation Roadmap

What is a CRM Transformation Roadmap? A CRM Transformation Roadmap, an integral part of an overall CRM transformation framework, is a step-by-step navigation to get your enterprise from the point of departure to the point of arrival, by taking a set of actions, implementing some activities and achieving some outcomes,

CRM Transformation Consulting Partner

Firstly, ask yourself do you need a CRM transformation consulting partner? Given the high stakes, massive investment, and lack of specific skills most enterprises supplement and complement their internal teams with a consulting or IT services partner in key initiatives such as a CRM transformation. Assuming you fit the mold

CRM Transformation Framework CRM Transformation Framework is an integrated and practical approach to planning and executing a fundamental shift in how CRM works today and evolving it to the desired target state. Before we dissect the components of the CRM Transformation Framework, please also note that offers a CRM Transformation Toolkit and

CRM Digital Revolution: How Digital is transforming CRM

CRM Digital Revolution and Transformation is an exciting development for most enterprises but could prove to be a scary experience for some companies which are left behind. CRM digital transformation is more than just buying your favorite cloud-based CRM software, even though a good system is an integral of the

Optimizing the Omni-Channel Experience

Optimizing the Omni-channel experience is not an easy task. Examples galore where major companies fail to provide the level of omni-channel experience many digitally savvy customers expect. A globalized economy pushes competition to new heights. While this is often good for consumers, it forces major businesses to face new challenges

CRM Transformation Innovation Agenda

CMOs and CIOs of large global firms have realized a CRM Transformation Innovation Agenda should be not just about blocking and tackling but should include Greenfield thinking and leapfrogging as key components of a CRM transformation projects. CRM innovations, such as AI (Artificial intelligence), Analytics etc., should be a part of