CRM Transformation Resources: Customer Relationship management (CRM) transformation is an inevitable result of the emergence of social, mobile, analytics and cloud. While the need is clear, the approach often is not. CRM transformation is not about just implementing a system. That is one battle, not the entire war. Learn more about how to orchestrate CRM transformation – from strategic intent to sales/customer goals; from process reengineering to systems impelementation.
An overview of Customer Relationship Management (CRM) Transformation
Are you considering a CRM Transformation? Most experts define CRM transformation as assessment, gap analysis, and implementation of systems and processes designed to orchestrate the sales and customer aspects of an enterprise. CRM Transformation reengineers processes to facilitate and manage the end to end Prospect to Customer Value Stream and beyond. Read More