Here are some not so hard and fast rules for social media marketing and digital marketing.
Social media marketing always exists within the realm of digital marketing.
Digital marketing can be conducted simultaneous or individually on a number of social media platforms.
You should always tailor your digital marketing message to the social media platform you’re using.
Confused? We can fix that.
What’s the Difference Between Social Media and Digital Marketing?
As you might have guessed, social media is different from digital marketing. Digital refers to the medium, specifically, the Internet or digital connection that delivers the marketing message. This is not the same as social media, which is a social networking communications vehicle designed to relay messages on the Internet. Social media is a tool within the digital marketing environment.
Social media marketing has taken the world by storm, allowing anyone with a digital connection a way to broadcast their opinions — and cat videos — across the Internet. Social media venues include Twitter, Pinterest, LinkedIn, Facebook, and more. Facebook is the unquestioned industry leader, with 1.18 billion logins every single day. Twitter has 288 million monthly active users. Young social media upstarts such as SnapChat aren’t nearly as popular.
Digital marketing could encompass any message at all, depending upon the platform, the message design options, and your target audience. Digital marketing is simply marketing that is powered by the Internet.
Digital marketing could encompass any message at all, depending upon the platform, the message design options, and your target audience. Digital marketing is simply marketing that is powered by the Internet. Social media makes up just one component of a full digital marketing campaign. Digital marketing can encompass:
- Search engine marketing (SEM) – which includes pay per click advertising and SEO
- Mobile markets (Google Play or the Apple Store)
- Email marketing
- Online banner ads
- Social media
Let’s try some examples.
Traditional vs. Digital Marketing
When you think traditional marketing, think of advertising that tries to sell a product or service anywhere but on the Internet:
- Television or radio
- Billboards, banners, or other signage
- Print ads in magazines or newspapers
- Yellow pages
- Automated recordings
Digital marketing uses some of these techniques, like banner advertising, but applies them to sell products or services on the Internet. Digital marketing can occur anywhere there is Internet connectivity – your phone, laptop or any other handheld device or digitized screen.
The biggest difference between these two mediums is the primacy of message that can be affected through the digital realm. Digital marketing has a quicker impact and is generally more measurable than traditional advertising. It typically costs much less and is more interactive than traditional advertising.
Implementing a Social Media Paradigm
Social media is today’s most powerful marketing force. Creating an effective social media paradigm in the digital marketing world must encompass the correct platform where your target audience interacts. Develop a strategy to engage customers on these platforms and then implement that strategy daily. There are two primary keys to social media: active interaction with your customers and the active measurement of your digital social media campaigns through analytics designed to help you attain ROI.