Product Description

Marketing Transformation Toolkit – Consultancy Edition is a comprehensive and in-depth set of project deliverables which can be can be used by a consulting firm and help their clients in executing a marketing transformation program.  The consulting teams can quickly customize the marketing transformation toolkit to the unique needs of their clients’ projects.

A marketing transformation program is substantial in scope and magnitude, and a transformation toolkit will accelerate time to value and allow the consulting teams to focus on execution, not document generation.

Marketing Transformation Toolkit

What is Marketing Transformation and what is the Toolkit? has published the ultimate guide to marketing transformation.  However, within the context of this product, marketing transformation is a foundational change in the enterprise marketing function involving many of the following areas. Your consultants may be included in one or more areas.

Components of Marketing Transformation:

  • Crafting a new marketing strategy and operating model.
  • Providing ideas for restructuring the marketing organization, structure, and staffing.
  • Assist in re-engineering the cumbersome processes to be in line with the optimal customer journey expectations
  • Co-create a new value proposition for marketing, particularly digital marketing.
  • Foster a customer-centric transformation of the marketing culture.
  • Engender ways to leverage all mediums and channels of communications.
  • Structure the efforts to re-platform and re-architect of the marketing technology stack and systems/platforms.

In this quest for a transformation of marketing into a digital force, companies rely on consulting firms like you to help them in the transformation journey.  And the consulting teams spend a lot of time on creating deliverables rather than focus on actually executing the marketing transformation program.

A pre-built and customizable marketing transformation toolkit will alleviate the pain of building everything from a blank slate and allow the consulting teams to use the items in the toolkit to jumpstart and accelerate their journey.

Our experts have created the deliverables in the marketing transformation toolkit based on several years of experience in transforming marketing. So, instead of reinventing the wheel (so to speak), the CIOPages toolkit for marketing transformation will allow them to quickly tailor the sample deliverables and then focus on really managing the transformation program.

What do I get in Marketing Transformation Toolkit? Transformation Toolkit comprises of a set of in-depth and invaluable deliverables, many of which are PowerPoint presentations, as well as Excel spreadsheets and Word documents.
The following are some of the artifacts included in the Marketing Transformation Toolkit:

  • Business Case and Roadmap
  • Business Requirements
  • Change Management Plan
  • Implementation Considerations
  • Software Features
  • Vendor Scan
  • Sample Project Plan
  • RACI Matrix
  • Mini Project Charter
  • Program Checklist
  • Work Streams and Roles
  • Success Metrics
  • Training Plan
  • Communication Best Practices
  • Reasons for Failure

Separately, you may also purchase a marketing capabilities model as a foundational business architecture deliverable.

What is a Transformation Toolkit? Transformation Toolkits are high-quality deliverables, which consulting firms can use to help clients in significant enterprise changes in critical functions, such as finance, supply chain, human resources, marketing, CRM, and business intelligence. These toolkits help reduce time spent on creating artifacts and focus the teams address the more critical execution areas, given the fact most transformations fail or underperform.
You can customize the deliverables to each clients’ unique needs.

What is the advantage of buying a Transformation Toolkit?

The following are the main benefits of a CIOPages Transformation Toolkits:

The Time to Value:

Instead of spending months of time, and expending tons of effort, Transformation Toolkits accelerate time to value.

Focus on Execution:

The goal is to enable project teams to focus on performance and not necessarily artifact creation.

Cost Savings:

Imagine, the amount of money you can save by using transformation toolkits as a straw deliverable and a starting point. Even a lower tier consulting firm will cost tens of thousands of dollars, whereas, for a fraction of that cost, you can get going immediately.

What I we don’t want all the items in a Transformation Toolkit?

The set of deliverables is offered at a very low bundled price to make it extremely useful and eminently economical for any firm interested in these deliverables. However, should you want individual items, you are welcome to purchase what you need. Please browse Accelerators for all the different elements. Or click on the specific items listed on the left.

Can you help us in Customizing the Transformation Toolkit? offers consulting and advisory services to take the Transformation Toolkits as a starting point and customize to a company’s unique needs. The time and cost will depend on the level of customization and the specificity you need from us.
Please Contact Us for further information and a consulting services quote.