AI ROI Reality Check
Tokens burned is not a result. Translate your AI-tool spend and the productivity gain everyone's claiming into net realized value — after rework, throwaway, and the maintenance tax on generated code.
Your AI program
Estimates are fine — this is a model, not a meter.
The claim
The reality
Claimed value / yr
$1.03M
the headline
Net realized / yr
$236K
23% of the claim
Tokenmaxxing gap
$790K
claimed − realized
ROI multiple
5.6x
net ÷ AI spend
Where the value erodes
From the headline claim down to what actually lands
Stop measuring → start measuring
Retire the vanity metric; report the outcome instead
| Vanity metric (tokenmaxxing) | Outcome metric to report |
|---|---|
| Tokens consumed / API spend | Value shipped per $ of AI spend (ROI multiple) |
| Lines of AI code generated | Change-failure rate / defect escape rate |
| Suggestions accepted / acceptance rate | Cycle time: idea → production |
| Seats deployed / % adoption | Share of shipped value traceable to AI |
| “We're an AI-first eng org” | Maintenance load of AI-authored code |
Recommendations
What to do with this
Report value shipped and net ROI to leadership — never tokens, lines generated, or acceptance rate.
Most of the claimed gain is lost to review, rework, and maintenance — not tooling. Invest there before buying more seats.
Escaped-defect cost already exceeds your AI spend. Track change-failure rate on AI-assisted changes specifically.