Change Management Stakeholders Persona Template
An editable persona template and stakeholder matrix for profiling the people impacted by transformational change — so you can tailor engagement and communication strategies.
About This Template
A simple, customizable stakeholder persona template for documenting the personalities, preferences, and biases of stakeholders impacted by transformational change. Understanding who your stakeholders are — and what drives them — is essential to planning and executing change effectively.
What's Inside
- Stakeholder Persona Template — An editable PowerPoint template with fields for documenting personality traits, preferences, concerns, and influence levels
- Stakeholder Matrix — An Excel-based influence and impact mapping tool to categorize stakeholders by their role in the change
- Content Hints — Guidance on what to capture for each persona to maximize utility
How Teams Use It
- Profile key stakeholders who will influence the success or failure of the change program
- Tailor communications, training, and engagement strategies to different persona types
- Map stakeholder influence and impact to prioritize engagement efforts
- Feed persona insights into the broader change management plan and stakeholder analysis
Who It's For
Change management practitioners, transformation leads, HR business partners, internal communications teams, and consultants managing organizational change.
What's Included
Enterprise License License
Consultancy License License
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