Marketing Capabilities Model: List of marketing capabilities
An industry-agnostic Marketing capability map with 300+ capabilities across three levels. Includes definitions and KPIs. Use it to assess maturity, plan investments, and align technology to business needs.
About This Capability Model
A comprehensive, industry-agnostic capability map for the Marketing function, covering 300+ business capabilities organized across three hierarchical levels. Use it to evaluate functional maturity, plan capability investments, and align technology to business needs.
What's Inside
- Capability Map — 300+ capabilities across Level 1 (strategic), Level 2 (tactical), and Level 3 (operational), in PowerPoint, Word, and Excel
- Capability Definitions — Clear descriptions at the most granular level for consistent interpretation
- Capability KPIs — Measurable indicators at Level 2 to assess maturity and performance
How Teams Use It
- Assess current-state maturity and identify capability gaps within the Marketing function
- Align technology investments and vendor selection to specific capabilities
- Build a shared vocabulary between functional leaders and technology teams
- Drive process improvement, automation, and digital transformation initiatives
Who It's For
Enterprise architects, business architects, Marketing leaders, transformation teams, and technology strategists.
What's Included
+ 4 more files included
Enterprise License License
Consultancy License License
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