Wealth Management Business Information Model

A wealth management business doesn't organize its data around a single customer record — it organizes around households, accounts, and the shifting web of ownership and advisory roles that connect them. This Business Information Model maps those data entities — foundational, transactional, and informational — as an editable Word document you can adapt to your own architecture standards.

Why the Household Isn't What You'd Assume

The relationship unit that actually matters in wealth management — the household — isn't a legal entity at all, just a planning construct that groups clients who may not even share a last name or an address. A single account is routinely owned by multiple parties in different roles at once — joint owner, trustee, beneficiary, power of attorney — and those roles change over time without the account itself changing. Holdings add another layer: what a client owns on paper is different from the model portfolio it's meant to track, and one model can apply to thousands of accounts while a single account can blend several models at once. Add held-away assets — accounts and assets at other institutions that advisors track for planning purposes but never custody — and a generic CRM data model stops being useful fast.

What's Included

• Foundational entities: Household, Party/Client, Account, Security/Instrument, Model Portfolio
• Transactional entities: Order/Trade, Position/Holding, Beneficiary/Role Assignment, Fee/Billing Event
• Informational entities: Performance Reporting, Asset Allocation, Household AUM, Goal Progress
• Entity relationship diagram showing party-account role relationships and model-to-holding links
• Delivered as a fully editable Word document

Putting It to Work

• As a starting point for a CRM, portfolio management, or financial planning data model
• To scope master data management for household, party, and account domains
• To design integrations across custodians, portfolio accounting, and planning platforms
• As a shared reference for aligning advisors, operations, and IT on how client relationships are structured

RIAs, broker-dealers, private banks, and wealth management technology vendors turn to it when their data architects and IT leaders need a working model for CRM, portfolio, or financial planning system initiatives.