About Domo
Domo offers over 1,000 pre-built connectors to access data. Data can be queried where it resides without replication.
Products
- Workflows: Automates processes to save time.
- Domo Embed: Embeds analytics directly into products.
- Agent Catalyst: Creates AI agents to automate tasks.
- Custom Apps: Allows building and sharing of custom interactive apps.
Used for
- Helping employees find benefits information
- Producing a SWOT analysis
- Reading, extracting, and analyzing claims data
- Analyzing customer behavior, feedback, and trends
- Prioritizing support tickets and responding to them
From Domo's own website, read 2026-10-23. How we build listings.
How to evaluate BI & Data Visualization
This is how the CIOPages Research Team evaluates this category. It is not an assessment of Domo. It comes from our Business Intelligence & Analytics buyer guide.
25%
Semantic Layer & Governed Metrics
How metric definitions are authored, versioned, and certified; whether the model is tool-locked or interoperable (LookML, dbt/Cube via SQL or MCP); row- and column-level security inheritance; lineage; and prevention of conflicting definitions across content
20%
Self-Service & Analytical Depth
Authoring experience for analysts vs. business users, drag-and-drop vs. spreadsheet vs. search paradigms, calculation expressiveness (DAX, LookML, set/associative logic), depth of ad-hoc exploration, and how far a non-technical user gets without IT
15%
AI & Natural-Language Analytics
Quality of NL-to-query and agentic features (Copilot, Pulse, Spotter, Qlik Answers, Gemini, Joule), whether answers are grounded in the governed semantic layer, explainability and citation of results, hallucination guardrails, and forecasting/insight automation
15%
Data-Platform Fit & Performance
Live query-down vs. in-memory extract behavior on your warehouse (Snowflake, Databricks, BigQuery, Fabric/OneLake), concurrency at your real user count, caching/acceleration, freshness, and whether one governed copy of data is preserved
10%
Embedding & Extensibility
White-label embedding, multi-tenant isolation and per-tenant row-level security, developer SDKs and REST/GraphQL APIs, infrastructure-as-code for content, and headless/API access for products you ship to customers
10%
Governance, Security & Administration
SSO/SAML/SCIM, granular RBAC, certified-content workflows and usage analytics, deployment options (multi-cloud, sovereign, on-prem), audit logging, and the operational burden of capacity, version, and content sprawl management
5%
Total Cost & Ecosystem Alignment
Licensing unit (per-user vs. capacity vs. consumption) and how it scales to thousands of viewers, bundling with an incumbent cloud, migration and retraining cost, and lock-in to a single vendor’s data stack
Other BI & Data Visualization Vendors
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Quick Facts
www.domo.com Pricing pageCategoryData & Analytics
SubcategoryBI & Data Visualization
PricingFree trial
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