State of Play: Data Integration and ETL

An annual review of the Data Integration and ETL market, with answers from the vendors in it.

November 2, 2026

State of Play 2026: Data Integration and ETL

Salesforce now owns Informatica, Fivetran and dbt Labs are one company, and PowerCenter 10.5 is out of support. Where the market stands in 2026, and what each approach costs where prices are public.

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State of Play

Enterprise integration (iPaaS)

The annual review of this market: what changed, with answers from the vendors in it.

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Buyer Guide

Data Integration & ETL/ELT

Evaluate Fivetran + dbt, Informatica, Microsoft Fabric, Qlik Talend, Matillion, AWS Glue, Airbyte, Boomi, and SnapLogic against your real volumes — deciding where managed convenience earns its consumption bill and where engineering control pays off.

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The Throughline

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Buyer Guide

Data Integration & ETL/ELT

Job 02

Govern the AI already in use

Staff already use AI tools nobody approved, and most SaaS products now ship AI features by default.

Job 05

Modernize the estate

AI agents need clean data and systems they can call, and old systems block both.

State of Play 2026: AI Agent Orchestration