Business Architecture in a Box for Marketing

A comprehensive business architecture toolkit for the Marketing function. Featuring 300+ capabilities, value stream maps, data entities, role definitions, and a transformation framework — everything needed to architect and transform the marketing function from the ground up.

What's Inside

• Business Capabilities Map — 300 capabilities across four levels, delivered in PowerPoint, Word, and Excel
• Capability Definitions — Detailed descriptions at Level 3 for shared understanding across teams
• Capability KPIs — Performance indicators at Level 2 to measure capability maturity
• Capability Profile Card Template — A structured template to document capability profiles on a page
• Value Streams and Processes — End-to-end flows detailing how the marketing function creates and delivers value
• Business Data and Information Entities — Subject areas, data, and information entities for the marketing domain
• Operating Models Overview — Common operating model archetypes for the marketing function
• Roles — A listing of common marketing roles
• Glossary of Terms — Definitions of key marketing terms
• Transformation Framework — A customizable one-page framework for marketing transformation

Bonus Deliverables

• Business Capability Modeling Overview
• A Practical Guide to Business Architecture
• Capability-Relationship Mapping Template

How Teams Use It

• Jumpstart the marketing business architecture — skip months of discovery and modeling
• Drive marketing transformation with a structured, capability-based approach
• Contribute the marketing team's perspective to the broader enterprise architecture
• Align technology investments to marketing capabilities and strategic priorities

Who It's For

Business architects, marketing leaders, enterprise architects, and transformation leads driving marketing modernization.