Welcome to the Ultimate Guide to Marketing Transformation, a set of tutorials, tips, and toolkits to help CMOs (Chief Marketing Officers) and the marketing transformation teams to plan, implement and harness the benefits of transforming their marketing functions for the digital and cognitive age. Marketing functions are no longer the
What is a Marketing Transformation Roadmap? A Marketing Transformation Roadmap is a step-by-step navigation to get your enterprise from the point of departure to the point of arrival, by taking a set of actions, implementing some activities and achieving some outcomes, in a planned and sequential manner. Marketing Transformation, as
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Enterprise License: If you are representing a company, irrespective of size, and intend to use the deliverables as a part of your enterprise transformation, the enterprise license is applicable in your situation. You pay only once for using the deliverable forever. You are entitled any new updates within 12 months.
Consultancy License: A consulting or professional services or IT services company that intends to use the deliverables for their client work need to pay the consultancy license fee. You pay only once for using the deliverable forever. You are entitled any new updates within 12 months.
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