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Marketing Transformation: The ultimate guide to transforming marketing

Welcome to the ultimate guide to Marketing Transformation, a set of tutorials, tips, and toolkits to help CMOs (Chief Marketing Officers) and the marketing transformation teams to plan, implement, and harness the benefits of transforming their marketing functions for the digital and cognitive age. Marketing functions are no longer the

The Definitive Guide to Enterprise Digital Transformation

Digital transformation is the megatrend driving billions in investment across the corporate world to reinvent the way they do business.  CIOPages.com’s definitive guide to digital transformation is a comprehensive and in-depth insight for executives and entrepreneurs on how to think, plan, implement, and run things to be successful in the

Finance Capabilities

What are Finance Capabilities? Finance capabilities are an abstraction of what accounting and finance function does and can do.  We are using the term “Finance Capabilities” to represent the construct of business capabilities – as in the world of business architecture.  The finance capabilities represent the holistic set of mutually

Capability Model

What is a Capability Model? A Capability Model or a Business Capabilities Model is an integrated and comprehensive set of business capabilities. The capability model is a decomposition of what a business does and can do in a logical and granular grouping.  A business capability model is one of the

Effective Business Architecture

Effective business architecture is a critical foundation for companies embarking on a digital and cognitive transformation. Understanding the current state of capabilities and envisioning future state evolution of existing as well as emerging capabilities can serve as a compass for the enterprise transformation roadmap. In this digital world, the design

Change Management Tools

Change Management Tools are essential methods, models, tools, templates, and software which are necessary and useful while managing organizational change during major enterprise transformation programs.  The change management tools help the enterprise transformation teams in preparing, initiating, instilling, and institutionalizing all aspects of change programs. Let’s first be clear about

Successful Business Architect

Business architects are having their moment in the sun as the importance of business architecture, and hence the role of business architects has been rising in the digital age.  To be a successful business architect, it is essential to transcend from the perception of a person who draws boxes and

CRM Capabilities Mapping

With the digital demands rising, every company is trying to enhance their CRM capabilities.  CRM capabilities (or customer relationship management capabilities) are an essential tool in understanding what CRM function does and can do and then be able to identify new capabilities as well as enhancement opportunities in the existing

Change Management Process in the digital age

Change Management Process in the digital age needs to undergo a transformation of its own - to reflect the realities of the new era and foster a change management approach which is agile, iterative, incremental, and evolving.  In this digital economy, change is fast, fleeting, and furious. Enterprises, big or

Top Ten Change Management Models

What are Change Management Models? Change Management Models are frameworks which encapsulate a foundational concept, a methodology, a content metamodel, and an in-depth approach to achieving the transformation change objectives and foster adoption and acceptance of the new desired state. Think of change management models as a guide or a