By: Ciopages Staff Writer
Updated on: Feb 25, 2023
CRM in the cloud is no longer a fad, it is the way things shall be. CRM was one of the first waves of SAAS/Cloud offerings to change the software landscape. Having CRM is a must for companies, in order to track their customers and learn what types of services or products will be the best choices for the future. In the past, paper files and notes were part of that job, and then that evolved into CRM products that were stored on a company’s computers and servers.
Ease of use is a big part of the value of CRM in the cloud. Previous CRM applications did not pay attention to ease of use and user experience. Their focus was on extreme configuration and customization. These monolithic applications were replete with a poor user experience for the employee using CRM, at times interacting with the customer and solving their issues difficult. By choosing to use CRM in the cloud, where these new generations of software systems focused on design aesthetic, ease of use and overall smooth workflows, companies not only solved the issues of the past but were leapfrogging the client-server systems of the past.
The implementation time needed for CRM in the cloud is one of the most important ways this technology can be leveraged. By using the cloud, employees can have anytime, anywhere access, so they can find information and keep in touch with customers no matter the hour. That works well for businesses that operate around the clock, and for those that have customers in far-away locations where the time difference is significant. Using CRM in the cloud is also hassle free when it comes to installation because there are no software setup or installation issues.
Using CRM in the cloud is not necessarily a panacea that will fix all that ails CRM processes and outcomes in large and complex companies. But using CRM this way does offer significant advantages such as being affordable and easy to use. The level of security is also high, so in many cases the data that companies collect and use is protected better in the cloud than it would be if the company stored it on their own systems. Cloud-based CRM is flexible and reliable, both of which are important to companies.
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