Welcome to the ultimate guide to Marketing Transformation, a set of tutorials, tips, and toolkits to help CMOs (Chief Marketing Officers) and the marketing transformation teams to plan, implement, and harness the benefits of transforming their marketing functions for the digital and cognitive age. Marketing functions are no longer the
Digital transformation is the megatrend driving billions in investment across the corporate world to reinvent the way they do business. CIOPages.com’s definitive guide to digital transformation is a comprehensive and in-depth insight for executives and entrepreneurs on how to think, plan, implement, and run things to be successful in the
What is a Capability Model? A Capability Model or a Business Capabilities Model is an integrated and comprehensive set of business capabilities. The capability model is a decomposition of what a business does and can do in a logical and granular grouping. A business capability model is one of the
Effective business architecture is a critical foundation for companies embarking on a digital and cognitive transformation. Understanding the current state of capabilities and envisioning future state evolution of existing as well as emerging capabilities can serve as a compass for the enterprise transformation roadmap. In this digital world, the design
Change Management Tools are essential methods, models, tools, templates, and software which are necessary and useful while managing organizational change during major enterprise transformation programs.  The change management tools help the enterprise transformation teams in preparing, initiating, instilling, and institutionalizing all aspects of change programs. Let’s first be clear about
Business architects are having their moment in the sun as the importance of business architecture, and hence the role of business architects has been rising in the digital age. To be a successful business architect, it is essential to transcend from the perception of a person who draws boxes and
HCM strategic transformation (or HR strategic transformation) has implications on the overall enterprise, not just the human resources function. Before embarking on the HCM transformation initiatives, here are the critical questions to ask and answer. Essential Questions regarding HCM Strategic Transformation: What are the overall enterprise goals? Do the HCM
Human resources functional model is a detailed decomposition and a grouping of all the key functions of a best-in-class HR department. The HR functional decomposition, also known as HR capability model, is a tool that allows HR leaders to understand the big picture as well as drill down into a
What is Enterprise Business Architecture (EBA)? Enterprise business architecture (EBA) or Strategic Business Architecture is a comprehensive and integrated modeling of a company linking the strategic, structural, informational, technological, and operational aspects of a corporation. Â Enterprise Business Architecture is about enabling the strategic intent into a functional reality. What is
Surviving the digital revolution and thriving in this digital age is not for the faint of heart. Surviving the digital revolution and transformation is not just about shiny new technologies, which of course are important and a means to an end, but it is about strategic intent, operational execution, culture
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