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What is Social CRM?

What is Social CRM?

By: Ciopages Staff Writer

Updated on: Nov 02, 2021

Social CRM is the latest and possibly a powerful variation of the traditional CRM. CRM, or Customer Relationship Management systems and processes are an essential part of enterprises. Without the use of this CRM technology and platform, companies can really struggle to meet the needs of their customers, collect the proper information for appropriate interactions, and understand what their customers want and need from the company and its products or services. With proper CRM, however, many of these pitfalls can be avoided. Social CRM is a new niche, but still an integral part ofCRM, and is becoming a significant part of a company’s CRM strategy.

What is social CRM?

Social CRM involves the use of social media platforms to engage with customers. Everything from Tweeting about the latest product release to posting a more detailed product launch description to a Facebook page can fall in this category. So can YouTube videos, pictures on Instagram, and more. Companies

Social CRM involves the use of social media platforms to engage with customers. Everything from Tweeting about the latest product release to posting a more detailed product launch description to a Facebook page can fall in this category. So can YouTube videos, pictures on Instagram, and more. Companies that interact socially with their customers may see an increase in customer base, and until they give it a try they will not know what affect in may have on their bottom line.

How is it different from traditional CRM?

In traditional CRM companies would focus on getting information from the customer when there were direct interactions, such as emails and phone calls. This information went into a database, so the customer could be served faster and more easily in the future. However, unless the customer interacted directly with the company very little was known about them or their buying habits. Social CRM adds another layer to the issue, allowing companies to find out much more about their customer and potential customers through the power of online social interaction.

What is it comprised of Social CRM and what is its impact on companies?

Social CRM is comprised of every social media platform, technology, and technique that companies can use, and has a big impact on companies who use it correctly. Companies that fail to understand how to use social CRM correctly can also be impacted, but largely in a very negative way. When a company upsets customers on social media it can spread very quickly and a fast take-down and sincere apology are necessary. Because social CRM has the power to reach so many people at once, it must be handled with care to appease the largest number of customers possible.

What type of companies must consider Social CRM, and how should that paradigm be implemented?

Realistically, all companies that sell to the public, whether they offer products or services, should consider social CRM. Many people look up companies on social media to see what kinds of reviews are present, but also to see what the company is actually saying about itself. When a company offers information on social media sites, customers can reach out to that company much faster, as well. That helps the customers feel more connected and can show them that the company cares about who they are and what they have to say. That bond can provide the opportunity for high levels of customer loyalty.

Licensing Options:

We keep the licensing options – clean and straightforward.

Individual License: Where we offer an individual license, you can use the deliverable for personal use. You pay only once for using the deliverable forever. You are entitled any new updates within 12 months.

Enterprise License: If you are representing a company, irrespective of size, and intend to use the deliverables as a part of your enterprise transformation, the enterprise license is applicable in your situation. You pay only once for using the deliverable forever. You are entitled any new updates within 12 months.

Consultancy License: A consulting or professional services or IT services company that intends to use the deliverables for their client work need to pay the consultancy license fee. You pay only once for using the deliverable forever. You are entitled any new updates within 12 months.

Product FAQs:

Can I see a Sample Deliverable?

We are sorry, but we cannot send or show sample deliverables. There are two reasons: A) The deliverables are our intellectual property, and we cannot share the same. B) While you may be a genuine buyer, our experience in the past has not been great with too many browsers and not many buyers. We believe the depth of the information in the product description and the snippets we provide are sufficient to understand the scope and quality of our products.

When can I access my deliverables?

We process each transaction manually and hence, processing a deliverable may take anywhere from a few minutes to up to a day. The reason is to ensure appropriate licensing and also validating the deliverables.

Where can I access my deliverables?

Your best bet is to log in to the portal and download the products from the included links. The links do not expire.

Are there any restrictions on Downloads?

Yes. You can only download the products three times. We believe that is sufficient for any genuine usage situation. Of course, once you download, you can save electronic copies to your computer or a cloud drive.

Can I share or sell the deliverables with anyone?

You can share the deliverables within a company for proper use. You cannot share the deliverables outside your company. Selling or giving away free is prohibited, as well.

Can we talk to you on the phone?

Not generally. Compared to our professional services fee, the price of our products is a fraction of what we charge for custom work. Hence, our business model does not support pre-sales support.

Do you offer orientation or support to understand and use your deliverables?

Yes, for a separate fee. You can hire our consultants for remote help and in some cases for onsite assistance. Please Contact Us.