By: Ciopages Staff Writer
Updated on: Feb 25, 2023
Transforming customer experience is the nirvana and holy grail of digital transformation. While it is easy to want to optimize user experience, it not that simple or straightforward.
Let’s first establish what is not transforming the customer experience:
Let’s these examples serve as a forewarning to companies focused on simple solutions to complex problems and assume transforming customer experience is nothing more than implementing yet another technology and building yet another capability.
Transforming customer experiences involves a holistic strategy, a real customer-centered vision, an integrated approach to solution development, and incremental, but synergistic capability enablement.
Let’s look at how to develop a customer experience optimization plan as a part of an overall digital strategy and transformation roadmap.
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