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By: Ciopages Staff Writer
Date: Dec 06, 2018
Welcome to the Ultimate Guide to Marketing Transformation, a set of tutorials, tips, and toolkits to help CMOs (Chief Marketing Officers) and the marketing transformation teams to plan, implement and harness the benefits of transforming their marketing functions for the digital and cognitive age. Ma...
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Date: Oct 31, 2017
What is a Marketing Transformation Roadmap? A Marketing Transformation Roadmap is a step-by-step navigation to get your enterprise from the point of departure to the point of arrival, by taking a set of actions, implementing some activities and achieving some outcomes, in a planned and sequential manner. ...
Read More...By: Ciopages Staff Writer
Date: Sep 25, 2017
Marketing Transformation process is an encapsulation of the depth and breadth of effort required to transform Marketing functions to excel in the digital age successfully. The Marketing Transformation process is complicated, arduous, and costly. All the steps in the Marketing transformation process a...
Read More...By: Ciopages Staff Writer
Date: Sep 17, 2017
Companies intent on leveraging marketing as a strategic advantage in the digital economy need a cohesive marketing capabilities framework. The framework identifies the key areas which are necessary - at varying levels of strength, depth, and breadth – to plan, execute and attain the marketi...
Read More...By: Ciopages Staff Writer
Date: Sep 14, 2017
What are the features and marketing capabilities driving the transformation of marketing, advertising, and related functions? Marketing is one of the fields that has changed beyond recognition - from the ad men (unfortunately, mostly men in that era) of Madison Avenue to a quantitatively driven ...
Read More...By: Ciopages Staff Writer
Date: Jan 30, 2017
In the digital era, marketing transformation remains a key driving force behind enterprise-level strategic growth. What external and internal drivers or imperatives are necessitating this transformational approach? External Marketing Transformation Imperatives Channel threads that literally ...
Read More...By: Ciopages Staff Writer
Date: Oct 14, 2016
Marketing Automation and Systems Transformation Drivers Marketing – direct, indirect, inbound and outbound – is a key function and a cornerstone of enterprise success. But in many companies marketing is replete with challenges such as silos, lack of automation, and spreadsheets. Today, many...
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