By: Ciopages Staff Writer
Updated on: Feb 25, 2023
Marketing – direct, indirect, inbound and outbound – is a key function and a cornerstone of enterprise success. But in many companies marketing is replete with challenges such as silos, lack of automation, and spreadsheets. Today, many companies are embarking on marketing process automation and systems transformation due to preponderance of digital channels, the propensity of customers to research and/or purchase goods and services online, the emergence of new tools and techniques, and the power of marketing to drive audiences.
Here are a few drivers for any enterprise to consider to help make a restructuring and transformation decision of the Marketing function and related systems.
Can you think of other important Marketing Automation and Transformation Drivers? If so, please share it with us and your fellow readers.
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