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 Articles, opinions, trusted advice on business and IT transformation.

CIOPages.com is committed to helping companies engaged in marketing transformation and features several tutorials, tips, tools, and templates.

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Marketing Transformation: The ultimate guide to transforming marketing

Welcome to the ultimate guide to Marketing Transformation, a set of tutorials, tips, and toolkits to help CMOs (Chief Marketing Officers) and the marketing transformation teams to plan, implement, and harness the benefits of transforming their marketing functions for the digital and cognitive age. Marketing functions are no longer the

Marketing Transformation Roadmap

What is a Marketing Transformation Roadmap? A Marketing Transformation Roadmap is a step-by-step navigation to get your enterprise from the point of departure to the point of arrival, by taking a set of actions, implementing some activities and achieving some outcomes, in a planned and sequential manner. Marketing Transformation, as

Marketing Capabilities driving transformation

What are the features and marketing capabilities driving the transformation of marketing, advertising, and related functions? Marketing is one of the fields that has changed beyond recognition - from the ad men (unfortunately, mostly men in that era) of Madison Avenue to a quantitatively driven omnichannel discipline - thanks mostly