Articles, opinions, trusted advice on business and IT transformation. is committed to helping companies engaged in marketing transformation and features several tutorials, tips, tools, and templates.

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Marketing Transformation Roadmap

What is a Marketing Transformation Roadmap? A Marketing Transformation Roadmap is a step-by-step navigation to get your enterprise from the point of departure to the point of arrival, by taking a set of actions, implementing some activities and achieving some outcomes, in a planned and sequential manner. Marketing Transformation, as

Marketing Transformation Process

Marketing Transformation process is an encapsulation of the depth and breadth of effort required to transform Marketing functions to excel in the digital age successfully. The Marketing Transformation process is complicated, arduous, and costly. All the steps in the Marketing transformation process are necessary, but not doing some or not

Marketing Capabilities Framework

Companies intent on leveraging marketing as a strategic advantage in the digital economy need a cohesive marketing capabilities framework.  The framework identifies the key areas which are necessary - at varying levels of strength, depth, and breadth – to plan, execute and attain the marketing vision and objectives. The marketing

Marketing capabilities, competencies, skills, features, and culture

Transforming marketing for the digital age is difficult enough, but if we are not clear on what marketing capabilities, competencies, skills, features, and culture mean, we will be compounding the misery. We can all agree marketing transformation is the cornerstone of the digital transformation of enterprises. The marketing function is

Marketing Capabilities driving transformation

What are the features and marketing capabilities driving the transformation of marketing, advertising, and related functions? Marketing is one of the fields that has changed beyond recognition - from the ad men (unfortunately, mostly men in that era) of Madison Avenue to a quantitatively driven omnichannel discipline - thanks mostly

Marketing Transformation Strategy

Marketing Transformation Strategy is the vision, approach, and game plan to revolutionize enterprise marketing function by re-envisioning the value drivers, re-engineering the processes, and re-architecting the systems. Market Transformation Strategy is primarily focused on the business transformation of the marketing function. The transformation of marketing function is not about bolting

An Overview of Marketing Transformation

Has your organization undergone a marketing transformation? Most CMOs define marketing transformation as assessment and implementation designed to engage all facets of the enterprise in creating unified marketing opportunities across digital channels. Marketing transformation reengineers processes to facilitate and manage inbound and outbound marketing. This may requires= a complete review

Marketing Transformation Approach

Marketing transformation approach integrates people, processes, and technology to create an enterprise-wide “marketing machine.” In order to stay competitive in today’s evolving markets, marketing strategies must review the blueprint of key operational processes to create approaches/frameworks for a global rollout of a true marketing transformation. Marketing Model Definition -- Key

Marketing Transformation Imperatives and Drivers

In the digital era, marketing transformation remains a key driving force behind enterprise-level strategic growth. What external and internal drivers or imperatives are necessitating this transformational approach? External Marketing Transformation Imperatives Channel threads that literally touch every aspect of consumer life connect the digital landscape. Your goal, as a marketing

Social Media Marketing and Digital Marketing in a Nutshell

Here are some not so hard and fast rules for social media marketing and digital marketing. Social media marketing always exists within the realm of digital marketing. Digital marketing can be conducted simultaneous or individually on a number of social media platforms. You should always tailor your digital marketing message