Product Description Marketing Transformation Change Management Plan is a customizable deliverable outlining the concepts and specific action plans necessary to implement a change management plan as a part of significant process re-engineering or systems implementation in the Marketing function. The Marketing Transformation Change Management Plan includes an overarching change management framework including a sample change management plan (a proforma deliverable one can tailor to any situation.)

Marketing Transformation Change Management Plan

What do I get in the Marketing Change Management deliverable?

  • You will receive a PowerPoint presentation with an overview of change management, a change management framework, an outline of the change management plan, and a specific sample plan for marketing transformation change management.

What does it not include?

  • Interview questionnaires or templates. ( can assist you with professional services to develop such artifacts.)

What does the Marketing Transformation Change Management Plan deliverable contain?

The deliverables are two PowerPoint Templates.

  • These documents offer
    • A sample Change Management Plan for a Marketing Automation implementation.
    • A template for future Change Management plans.
    • A guideline for what to include in a successful Change Management plan.
    • A Sample Communications Plan during change management
    • A Sample Training Plan for marketing transformation change management program

    After reading this document, you will:

    • Understand the components of a successful Change Management plan.
    • Be familiar with the CIO Pages Change Management framework.
    • Be able to apply the CIO Pages Change Management framework to changes within your organization.


  • As the Marketing Transformation Change Management Plan is a digital product, there are absolutely NO Returns.
  • Depending on your industry, the type of marketing processes and practices, some of the content may not be relevant to you.
  • If you are a consultant or a consulting company, there is different pricing, license, and terms.
  • Sold on an as-is basis and no warranties
  • This sale does not include implementation help or support. If you need professional services assistance, please contact us.
  • Please review our standard terms of service.

What is Marketing Transformation Change Management Plan?

A change management plan addresses how to manage the people side of the equation during a significant transformation in a systematic way. Change management is often an afterthought in a transformation program, and consequently, the entire transformation could be in jeopardy. Given the tectonic changes in marketing, there is a tremendous need for change in the digital age.
The Marketing Transformation Change Management Plan addresses the issue and provides a comprehensive approach to defining and operationalizing a change management program.

How should I use Marketing Transformation Change Management Plan deliverable?

  • CIOPages Marketing Transformation Change Management Plan is a guide to understanding change management, and the various change frameworks.
  • You may craft a change management plan for your company using the example in the deliverable.
  • You may use the content as a reference point and adjust your change management plans.
  • Leverage the change management plan as an integral part of the overall Marketing Transformation Toolkit.

But, our Company is Unique – will it fit us?

Of course, every business is slightly different regarding how the Marketing function operates and is structured. However, a transformation program impacts all the stakeholders involved in the marketing management lifecycle – branding, advertising, PR, social media et al. Hence, a change management plan is essential to the success of any transformation program.

Last but not the least, we don’t expect our Change Management Plan to fit you 100%. We hope you to take this as a straw model or a base and a springboard to achieve the level customization and specificity you desire.

What is my ROI?

  • Accelerated time to value by using the customizable content.
  • Time saved by not having to research and assemble a change management plan from scratch.
  • Minimize the opportunity cost of SMEs time.