Product Description

The Marketing Transformation Toolkit is a comprehensive and in-depth set of project deliverables including sample/Pro-forma content, tools, and templates which can be can be used by any enterprise embarking on a marketing transformation, and customize to their unique needs. A marketing transformation program is substantial in scope and magnitude and a transformation toolkit will accelerate time to value and allow the teams to focus on execution, not document generation.

Marketing Transformation Toolkit

What is Marketing Transformation and what is the Toolkit? has published the ultimate guide to marketing transformation.  However, within the context of this product, marketing transformation is a foundational change in the enterprise marketing function involving many of the following areas:

Components of Marketing Transformation:

  • A new marketing strategy and operating model.
  • Restructuring the marketing organization, structure, and staffing.
  • Re-engineering the marketing value streams and processes
  • Reimagining the value proposition of marketing, particularly digital marketing.
  • A customer-centric transformation of the marketing culture.
  • Synergistic leverage of all mediums and channels of communications.
  • Re-platform and re-architecture of the marketing technology stack and systems/platforms.

In this quest for a transformation of marketing into a digital force, companies assemble a team with expertise in marketing, technology, project management, staffing and like.  And these teams spend a lot of time on creating deliverables rather than focus on actually executing the marketing transformation program.

A pre-built and customizable marketing transformation toolkit will alleviate the pain of building everything from a blank slate and allow for teams to use the items in the toolkit to jumpstart and accelerate their journey.

Our experts have created the deliverables in the marketing transformation toolkit based on several years of experience in transforming marketing. So, instead of hiring consulting firms or assembling large teams to reinvent the wheel (so to speak), the CIOPages toolkit for marketing transformation will allow them to quickly tailor the sample deliverables and then focus on really managing the transformation program.

What do I get in Marketing Transformation Toolkit? Transformation Toolkits comprises a set of in-depth and invaluable project/program deliverables, many of which are PowerPoint presentations, Excel spreadsheets, PDFs and Word documents.
The following are some of the artifacts included in the Marketing Transformation Toolkit:

  • Business Case and Roadmap
  • Value Streams
  • Business Requirements
  • Change Management Plan
  • Implementation Considerations
  • Software Features
  • Vendor Scan
  • Sample Project Plan
  • RACI Matrix
  • Mini Project Charter
  • Program Checklist
  • Work Streams and Roles
  • Success Metrics
  • Training Plan
  • Communication Best Practices
  • Reasons for Failure

Separately, you may also purchase a marketing capabilities model as a foundational business architecture deliverable.

What is a Transformation Toolkit? Transformation Toolkits are high-quality deliverables for any enterprise transformation of essential functions, such as finance, supply chain, human resources, marketing, CRM, and business intelligence.
The project teams can quickly customize the marketing transformation toolkit to the needs of an enterprise. Using pre-built transformation deliverables means a significant cost, effort, and time savings for the marketing transformation teams.

What is the advantage of buying a Transformation Toolkit?

The advent of digital is an epochal event impacting marketing a great deal. So, a set of well-thought-out set of transformation deliverables will help companies prepare better for the change ahead. The following are the key advantages of a CIOPages Marketing Transformation Toolkit.

The Time to Value:

Instead of spending months of time, and expending tons of effort, the Marketing Transformation Toolkits accelerates time to value.

Focus on Execution:

The goal is to enable project teams to focus on performance and not necessarily artifact creation.

Cost Savings:

Imagine, the amount of money you can save by using the marketing transformation toolkit as a straw deliverable and a starting point. Getting all these deliverables done by a lower tier consulting firm will cost tens of thousands of dollars, whereas, for a fraction of that cost, you can get going immediately.

What if we don’t want all the items in a Transformation Toolkit?

The set of deliverables is offered at a very low bundled price to make it incredibly valuable and eminently economical for any firm interested in these deliverables. However, should you want individual items, you are welcome to purchase what you need. Please browse Accelerators for all the different items. Or click on the individual items listed on the left.

Can you help us in Customizing the Transformation Toolkit? offers consulting and advisory services to leverage the Transformation Toolkits as a starting point and customize to a company’s unique needs. The time and cost will depend on the level of customization and the specificity you need from us.
Please Contact Us for further information and a consulting services quote.