Product Description

Marketing Transformation Failure Risks is a summary list of pitfalls and risks to be aware of while embarking on marketing transformation and systems implementation. Research has established that most major transformation programs either fail or underperform. A marketing transformation and systems implementation program is no exception from the failure risk. This deliverable identifies and elaborates the factors that might impact a marketing transformation program adversely, and provides ideas on how to mitigate such risks.

Marketing Transformation Failure Risks

Marketing Transformation Failure Risks

What do I get?

  • Marketing Transformation Failure Risks is a PowerPoint presentation with 12 pages of information-rich content outlining each risk, implications, and mitigation strategies.

What does it not include?

  • This deliverable is not a risk management plan. (There is a separate deliverable addressing RAID – (Risks, Assumptions, Issues, Dependencies.)


  • As the Marketing Transformation Failure Risks is a digital product, there are absolutely NO Returns.
  • Depending on your industry, the type of solution you are implementing, and the project scope, some or all of the content may or may not be relevant to you.
  • If you are a consultant or a consulting company, there is different pricing, license, and terms.
  • Sold on an as-is basis and with  no warranties
  • This sale does not include implementation help or support. If you need professional services assistance, please contact us.
  • Please review our standard terms of service.

How is Marketing Transformation Failure Risks useful to us?

Given most significant transformation projects fail or underperform, knowing the highest impact risk factors and mitigation ideas will help you lower the possibility of failure in a marketing transformation and systems implementation program and consequently increase the odds of success.
A handy list with concise and coherent risks and pitfalls to avoid helps reduce the time and effort it will take to identify the failure factors from scratch. Instead, you can work on how to minimize and mitigate such failure factors.

But, our Company is Unique – will it fit us?

Each company may be different, but in the end, Marketing is a strategic function and impacts revenue operations and brand equity of a firm. So, much of the content will be useful to most companies, while the degree of emphasis and applicability may vary.
The CIOPages deliverable outlining risks in a marketing transformation program will be a starting point to identify the risk factors and then based on what is relevant and applicable to your situation, craft a plan to minimize and mitigate those causes for failure.