Product Description Marketing Transformation Mini Project Charter is a sample project charter representing a marketing transformation in a large company.  Marketing transformation project teams can customize and modify the deliverable to their company’s specific and unique needs.

Marketing Transformation Mini Project Charter

Marketing Transformation Mini Project Charter

What do I get?

  • Marketing Transformation Mini Project Charter is a PowerPoint presentation with a few core elements drafted crisply and coherently.
  • It is indeed “Mini” and is meant to be a single page deliverable.

What does it not include?

  • The deliverable does not contain solution diagrams or frameworks.
  • It also does not have long and verbose content.


  • As the Marketing Transformation, Mini-Project Charter is a digital product; there are absolutely NO Returns.
  • Depending on your industry, the type of systems involved, and the scope of your transformation, some of the categories and content may or may not be relevant to you.
  • If you are a consultant or a consulting company, there is different pricing, license, and terms.
  • Sold on an as-is basis and with no warranties.
  • This sale does not include implementation help or support. If you need professional services assistance, please contact us.
  • Please review our standard terms of service.

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What is Marketing Transformation Mini Project Charter and why is it necessary?

Are you tired of reading long and verbose project charter documents laden with vague generalities and unneeded trivialities? Did you ever struggle to understand what the project is all about – even after reading the entire report?
Capturing the essence of a project in a concise, coherent and compelling manner is an important consideration. If crafted well, a project charter is like a Magna Carta of sorts for a project and a valuable artifact.
The Accelerator is a sample mini project charter for Marketing systems implementation in a large company. The content is Marketing systems transformation project specific and the template used is simple, information-rich, and designed using an elegant layout.
The value of this deliverable includes: a) Executives will love the summary nature of the project charter and b) It forces the transformation team members to think expansively but write briefly to make the deliverable convincing and compelling.
Feel free to add/modify/delete sections and elements based on your project needs. Whatever you do, please do not make it bulky and unwieldy!