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The Definitive Guide to Enterprise Digital Transformation

Digital transformation is the megatrend driving billions in investment across the corporate world to reinvent the way they do business.  CIOPages.com’s definitive guide to digital transformation is a comprehensive and in-depth insight for executives and entrepreneurs on how to think, plan, implement, and run things to be successful in the

Digital Transformation Framework

Surviving the Digital Revolution

Surviving the digital revolution and thriving in this digital age is not for the faint of heart.  Surviving the digital revolution and transformation is not just about shiny new technologies, which of course are important and a means to an end, but it is about strategic intent, operational execution, culture

Marketing Capabilities driving transformation

What are the features and marketing capabilities driving the transformation of marketing, advertising, and related functions? Marketing is one of the fields that has changed beyond recognition - from the ad men (unfortunately, mostly men in that era) of Madison Avenue to a quantitatively driven omnichannel discipline - thanks mostly

Digital Transformation of Products and Services

Why do you need to think about the digital transformation of products and services? Selling your existing products in the digital channels is one challenge, but in the dot com and the web2.0 era, most companies have achieved this e-commerce capability – to some extent or the other. When competing

Digital Customer Engagement

Digital customer engagement is the art, science, and technologies involved in optimizing the physical and virtual interactions and transactions with prospects, customers, and other valuable stakeholders. Innovative technologies like big data analytics, chatbots, guided self-service, augmented and virtual reality, and IVR (interactive voice response) are used to elevate and enhance

Customer Experience Strategy

Customer experience strategy (CX Strategy) involves defining the foundational building blocks of who the customer segments are, their preferences and proclivities, how they wish to engage and transact, and based on such data, formulating a game plan on how to engage with the customers (and prospects) across channels and shape

Transforming Customer Experience – 9 Steps to Success

Transforming customer experience is the nirvana and holy grail of digital transformation. While it is easy to want to optimize user experience, it not that simple or straightforward. Let’s first establish what is not transforming the customer experience: Nicely designed web pages are not customer experience. Don’t get us wrong!

The HR Digital Revolution

The HR digital revolution is here and now. Hitherto, HR was deemed a cost center and was perhaps one of the last in line for any significant investment or transformation. The digital revolution taking place across the enterprise value chain has indeed affected the staid old world of Human Resources

UXD beyond visual design: Shaping the overall customer experience

To be successful in today's omnichannel world, UXD beyond visual design for enterprises is a critical success factor. Throughout the 1990's and into the early part of the 21st century, visual design became one of the driving design decisions when it came to the user experience. UI was unintuitive, flashy

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