CIOPages.com Insights

 Articles, opinions, trusted advice on business and IT transformation.

Popular
Recent
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Architecture
Best Practices
Business Intelligence Transformation
Business Requirements
Capability Models
Change Management
Consulting
CRM Transformation
Devops
Digital Transformation
Enterprise Transformation
ERP
Finance Transformation
Healthcare
HR Transformation
Innovation
Internet of Things
Marketing Transformation
Mergers and Acquisitions
Operations
Outsourcing
Personalization
Security
Supply Chain Transformation
Uncategorized

Marketing Capabilities driving transformation

What are the features and marketing capabilities driving the transformation of marketing, advertising, and related functions? Marketing is one of the fields that has changed beyond recognition - from the ad men (unfortunately, mostly men in that era) of Madison Avenue to a quantitatively driven omnichannel discipline - thanks mostly

Digital Transformation FAQs

What is Digital Transformation? CIOPages.com digital experts define Digital Transformation as a foundational shift in business models, a customer-centric culture, a mobile-first approach, technology enablement as a strategic lever, and data-driven decision making.  A real digital transformation permeates strategy, people, process, data, technology, and culture. Is Digital Transformation a Business

Digital Transformation Drivers

What are the digital transformation drivers that are external to the company and yet are making going digital a strategic imperative?   The digital transformation drivers span a variety of categories, and while their impact on each industry or company may vary, all these drivers in totality, are forcing companies

Digital Business Transformation Building Blocks

Why should you care about digital business transformation building blocks? Well, if you are an executive at any firm, the pressure to go digital is coming from all quarters. Digital, alas, is the new “Plastics.” So, today we have all been conditioned to think going digital is a strategic imperative

Digital Transformation of Products and Services

Why do you need to think about the digital transformation of products and services? Selling your existing products in the digital channels is one challenge, but in the dot com and the web2.0 era, most companies have achieved this e-commerce capability – to some extent or the other. When competing

Digital Customer Engagement

Digital customer engagement is the art, science, and technologies involved in optimizing the physical and virtual interactions and transactions with prospects, customers, and other valuable stakeholders. Innovative technologies like big data analytics, chatbots, guided self-service, augmented and virtual reality, and IVR (interactive voice response) are used to elevate and enhance

Customer Experience Strategy

Customer experience strategy (CX Strategy) involves defining the foundational building blocks of who the customer segments are, their preferences and proclivities, how they wish to engage and transact, and based on such data, formulating a game plan on how to engage with the customers (and prospects) across channels and shape

Transforming Customer Experience – 9 Steps to Success

Transforming customer experience is the nirvana and holy grail of digital transformation. While it is easy to want to optimize user experience, it not that simple or straightforward. Let’s first establish what is not transforming the customer experience: Nicely designed web pages are not customer experience. Don’t get us wrong!

The HR Digital Revolution

The HR digital revolution is here and now. Hitherto, HR was deemed a cost center and was perhaps one of the last in line for any significant investment or transformation. The digital revolution taking place across the enterprise value chain has indeed affected the staid old world of Human Resources

UXD beyond visual design: Shaping the overall customer experience

To be successful in today's omnichannel world, UXD beyond visual design for enterprises is a critical success factor. Throughout the 1990's and into the early part of the 21st century, visual design became one of the driving design decisions when it came to the user experience. UI was unintuitive, flashy