HubSpot AI Footnotes
What HubSpot's AI features do with your data, as HubSpot publishes it. Checked October 31, 2026. HubSpot in the Directory.
Agent access
The remote HubSpot MCP server at https://mcp.hubspot.com became generally available to all HubSpot accounts on April 13, 2026, with read and write access to CRM records and activities. Activity objects are blocked when Sensitive Data is turned on. HubSpot's connectors for Claude, ChatGPT, Microsoft Copilot and Gemini run on it. source, source 2, source 3, source 4 · checked October 31, 2026
Stage: generally available. Authentication: OAuth 2.1 with PKCE through an MCP auth app created in the HubSpot account (Development > MCP Auth Apps). Actions follow the user's existing HubSpot permissions.
Breeze Assistant
HubSpot customer platform, all products and plans
| On by default? | The Give users access to Breeze Assistant setting is on by default. source · checked October 31, 2026 |
|---|---|
| How an admin turns it off | Settings > Account management > AI > Access tab, then turn off Give users access to Breeze Assistant. Super Admin permission is required. source, source 2 · checked October 31, 2026 |
| Trains on customer data? | HubSpot may train its own AI models on customer data. A Super Admin can turn off the AI Model Training setting, which is on by default; accounts with Sensitive Data turned on are opted out and cannot opt in. HubSpot does not let third-party AI providers train on customer data. source, source 2, source 3, source 4 · checked October 31, 2026 |
| Retention | HubSpot enforces zero data retention with third-party AI providers wherever possible. source · checked October 31, 2026 |
| Where data is processed | AI processing location follows the account's data center. For EU data center accounts, AWS, Google and Baseten process in European Economic Area regions and OpenAI in the European Economic Area and Switzerland. For US, Canada and Australia data center accounts, the AI providers process in the United States. Bright Data and Exa Labs, which supply web search results for HubSpot AI, process in the United States for every data center. source, source 2, source 3, source 4 · checked October 31, 2026 |
| Model providers | HubSpot's AI model cards list OpenAI, Anthropic and Google models for Breeze Assistant. The sub-processor list names Amazon Web Services, Baseten, Google and OpenAI as AI service providers, and Bright Data and Exa Labs for web search results (effective October 16, 2026). source, source 2, source 3, source 4, source 5, source 6 · checked October 31, 2026 |
| Price | Included with a Core Seat, listed at 20 USD per seat per month on Starter, 50 USD on Professional and 75 USD on Enterprise. source, source 2, source 3 · checked October 31, 2026 |
Breeze AI features (generative tools in HubSpot apps)
Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub and Smart CRM
| On by default? | Give users access to generative AI tools and features is on by default, as are the CRM data and Customer conversation data settings; Files data is off by default. source, source 2, source 3, source 4 · checked October 31, 2026 |
|---|---|
| How an admin turns it off | Settings > Account management > AI > Access tab, then turn off Give users access to generative AI tools and features, or the CRM data, Customer conversation data and Files data settings. Super Admin permission is required. source, source 2 · checked October 31, 2026 |
| Trains on customer data? | HubSpot may train its own AI models on customer data unless a Super Admin turns off AI Model Training. HubSpot's model cards mark Breeze AI features as not using customer data to train third-party models. source, source 2 · checked October 31, 2026 |
| Retention | Not published as of October 31, 2026 |
| Where data is processed | Not published as of October 31, 2026 |
| Model providers | HubSpot's AI model cards list OpenAI, Anthropic, Perplexity and Google models for Breeze AI features. source, source 2, source 3, source 4 · checked October 31, 2026 |
| Price | Built-in AI comes with HubSpot seats. AI actions in workflows use HubSpot Credits: 10 credits per AI action. source · checked October 31, 2026 |
Breeze Agents (Customer, Prospecting, Data and custom agents)
HubSpot Agent Hub; Starter, Professional and Enterprise plans
| On by default? | Not published as of October 31, 2026 |
|---|---|
| How an admin turns it off | Agents need the generative AI, CRM data, Customer conversation data, Files data and Breeze Assistant settings turned on by a Super Admin; credit limits can be set per feature. source, source 2 · checked October 31, 2026 |
| Trains on customer data? | HubSpot may train its own AI models on customer data unless a Super Admin turns off AI Model Training. HubSpot's model cards mark agents as not using customer data to train third-party models. source, source 2 · checked October 31, 2026 |
| Retention | Not published as of October 31, 2026 |
| Where data is processed | Not published as of October 31, 2026 |
| Model providers | HubSpot's AI model cards list Anthropic, OpenAI and Google models for agents. source, source 2, source 3 · checked October 31, 2026 |
| Price | Consumption in HubSpot Credits at 0.01 USD per credit (packs of 1,000 credits for 10 USD, or pay-as-you-go). Customer agent: 50 credits per resolved text conversation or per voice minute (voice in beta). Prospecting agent: 100 credits per lead. Data agent: 10 credits per response. Starter, Professional and Enterprise plans include 500 to 10,000 credits a month by edition and product. source, source 2, source 3, source 4, source 5, source 6, source 7, source 8 · checked October 31, 2026 |
Connections to outside MCP servers
Agents built in Agent Builder can connect to outside MCP servers through connectors (OAuth, or a tokenized URL for Zapier) for 18 listed apps, on Starter, Professional and Enterprise editions of Marketing, Sales, Service, Data and Content Hub, and Professional and Enterprise editions of Smart CRM. Users with Agent Builder permission add connectors; in Settings > Integrations > Connected Apps, each tool is set to Always allow, Ask permission or Never allow. Developers can add their own MCP server to an app for Agent Builder in public beta. source, source 2, source 3, source 4, source 5, source 6 · checked October 31, 2026
Compliance
- HIPAA: Enterprise subscriptions can turn on Sensitive Data and accept the Business Associate Agreement in account settings to store PHI. The covered services include limited agent ecosystem features, Breeze Assistant and custom agents among them. Sensitive Data property values are kept out of Breeze Assistant, accounts with Sensitive Data are opted out of AI model training, and HubSpot advises not to use Breeze where it should not process Sensitive Data. source, source 2, source 3, source 4, source 5, source 6, source 7 · checked October 31, 2026
Not published by HubSpot as of October 31, 2026
- EU AI Act statement (no HubSpot statement found; HubSpot is not on the European Commission GPAI Code of Practice or AI Pact signatory lists on the check date)
- Retention period for Breeze Assistant conversations and agent outputs stored in HubSpot
- Which sub-processor hosts the Anthropic and Perplexity models named in HubSpot's model cards (neither is on the sub-processor list)
- Full model lists per product (the model card overview truncates them, for example "+7")
- Default state of Customer agent, Prospecting agent and Data agent before setup
- Release stage of the Agent Builder MCP connectors (only the developer route and the Zoom connector are marked beta)
Changes
No changes recorded since the first check on October 31, 2026.
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