CIOPages
For vendorsCorrections to your listing are free
Fix an error, free List a company, free Order a Spotlight listingAbout Spotlight listings
DirectoryEnterprise ApplicationsCRM & SalesGroove

Groove

About Groove

Groove was a help desk product that has been rebuilt and renamed Helply, an AI-native customer support platform. The platform combines a shared inbox, ticketing, messaging, knowledge base, analytics, and workflows with AI agents. AI agents investigate, resolve, and take action on customer conversations. Helply states it is used by more than 1,400 companies.

Products

  • Assist Agent: Works alongside a human inside the conversation, investigating, drafting replies, and taking approved actions.
  • Background Agents: Watch conversations and act automatically, covering churn risk, knowledge gaps, expansion revenue, feature requests, and trends.
  • Churn Agent: Monitors conversations for churn risk, frustration, and sentiment shifts.
  • Knowledge Agent: Finds gaps and learns from resolved tickets to keep knowledge current.
  • Revenue Agent: Detects upgrade intent and expansion signals and routes them to the team.

Used for

  • Resolving customer support issues across channels
  • Monitoring accounts for churn risk signals
  • Drafting replies to customer tickets
  • Clustering product feature requests from conversations
  • Grouping conversations into themes and trends

Who it is for

  • B2B SaaS companies whose support handles technical, account, and billing issues.
  • B2C, ecommerce, and marketplace businesses handling high volumes of customer conversations.
  • Support, Customer Success, Product, and Engineering teams that collaborate on the same tickets.
  • Teams migrating off Zendesk, Intercom, Freshdesk, Front, or Help Scout.

From Groove's own website, read 2026-10-23. How we build listings.

How to evaluate CRM & Sales

This is how the CIOPages Research Team evaluates this category. It is not an assessment of Groove. It comes from our Customer Relationship Management (CRM) buyer guide.

25%
Adoption & Usability
Time-to-log a deal update, mobile and inbox-native experience (Outlook/Gmail), in-context guidance, minimal required fields, and whether reps get value back (next-best-action, enrichment) rather than only feeding management reports
20%
Sales, Service & Marketing Coverage
Pipeline and opportunity management, forecasting, CPQ/quoting, case and field service, campaign and lead management, and how unified the customer record is across functions versus stitched together
20%
Customization & Extensibility
Configuration vs. code boundary, low-code app building, sandbox/release management, app marketplace depth, and the long-run admin and upgrade burden the flexibility creates
15%
AI Agents & Data Foundation
Quality of embedded copilots and autonomous agents (drafting, lead qualification, record updates), grounding in unified customer data, guardrails and human-in-the-loop controls, and whether agent value is real or demo-ware
12%
Integration & Ecosystem
Native ties to your productivity, ERP, marketing, and data stack, API and event coverage, prebuilt connectors, and the size and quality of the implementation-partner and developer ecosystem
8%
TCO, Licensing & Data Governance
Per-seat vs. consumption/agent-credit cost as AI usage grows, edition gating of must-have features, data residency and privacy controls, certifications (SOC 2, ISO 27001, GDPR), and admin-FTE load

CIOPages put this listing together from public sources. It’s information, not an endorsement. How we build listings. Work here? Claim this listing or .

Quick Facts

www.groovehq.com Pricing page
CategoryEnterprise Applications
SubcategoryCRM & Sales

We publish a detail only when we can point at the page it came from. Know when Groove was founded or where it is based? Send it to us, free.

Keep reading

Buyer Guide
Customer Relationship Management (CRM)
Job 01
Decide where AI goes in the business

The board wants an AI plan, and every function wants to go first.

Job 04
Control technology spend

AI is billed per use, so its cost grows with adoption while the rest of the budget is under review.