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Front

About Front

Front provides a customer operations platform that brings support, sales, operations, and AI agents together to handle customer requests. The platform coordinates work across email, chat, SMS, and WhatsApp. It allows teams to assign AI agents to conversations alongside human teammates. The platform includes tools to review interactions and evaluate team and agent performance. It offers 160+ out-of-the-box integrations to connect other systems.

Products

  • Copilot: An AI assistant that drafts replies using help content and past conversations.
  • Smart QA: Automates quality assurance review for every ticket with scorecards.
  • Smart CSAT: Provides AI-inferred customer satisfaction scores without surveys.
  • Omnichannel: Centralizes email, SMS, WhatsApp and other channels into one experience.
  • Knowledge Base: Documents answers to support replies.

Used for

  • Coordinating escalations and handoffs across teams and agents.
  • Tracking, organizing, and resolving customer requests.
  • Reviewing every interaction across teams and AI agents.
  • Triaging requests based on customer details like urgency or language.

Who it is for

  • Customer service teams.
  • Inbound sales teams.
  • Customer success teams.

From Front's own website, read 2026-10-23. How we build listings.

How to evaluate CRM & Sales

This is how the CIOPages Research Team evaluates this category. It is not an assessment of Front. It comes from our Customer Relationship Management (CRM) buyer guide.

25%
Adoption & Usability
Time-to-log a deal update, mobile and inbox-native experience (Outlook/Gmail), in-context guidance, minimal required fields, and whether reps get value back (next-best-action, enrichment) rather than only feeding management reports
20%
Sales, Service & Marketing Coverage
Pipeline and opportunity management, forecasting, CPQ/quoting, case and field service, campaign and lead management, and how unified the customer record is across functions versus stitched together
20%
Customization & Extensibility
Configuration vs. code boundary, low-code app building, sandbox/release management, app marketplace depth, and the long-run admin and upgrade burden the flexibility creates
15%
AI Agents & Data Foundation
Quality of embedded copilots and autonomous agents (drafting, lead qualification, record updates), grounding in unified customer data, guardrails and human-in-the-loop controls, and whether agent value is real or demo-ware
12%
Integration & Ecosystem
Native ties to your productivity, ERP, marketing, and data stack, API and event coverage, prebuilt connectors, and the size and quality of the implementation-partner and developer ecosystem
8%
TCO, Licensing & Data Governance
Per-seat vs. consumption/agent-credit cost as AI usage grows, edition gating of must-have features, data residency and privacy controls, certifications (SOC 2, ISO 27001, GDPR), and admin-FTE load

CIOPages put this listing together from public sources. It’s information, not an endorsement. How we build listings. Work here? Claim this listing or .

Quick Facts

front.com Pricing page
CategoryEnterprise Applications
SubcategoryCRM & Sales
Founded2013
PricingPer seat

We publish a detail only when we can point at the page it came from. Know when Front was founded or where it is based? Send it to us, free.

Keep reading

Buyer Guide
Customer Relationship Management (CRM)
Research
Pricing transparency in enterprise software

Which vendors publish their prices, and what that tells a buyer.

Job 04
Control technology spend

AI is billed per use, so its cost grows with adoption while the rest of the budget is under review.